Grow with clarity.

Keep your soul.

I support founders and leadership teams of small, growing organizations
to strengthen trust, purpose and leadership
without copying big-company rules.

Start with a conversation

When growth gets complex

You are growing a company that matters to you.

As it scales, purpose can blur, complexity increases, and communication becomes harder with the added pressure to “professionalize” without clear direction.

You don’t need ready-made solutions or big-company rules.

You need space to:

  • step back

  • clarify your leadership posture

  • strengthen trust and feedback

  • make intentional choices instead of reacting to urgency

That’s where I come in.

I work alongside founders and leadership teams who want a thoughtful partner, someone who understands their reality and grows with them.

Together, we create the clarity, alignment and space needed
so growth can happen with intention, without losing what makes your company human and meaningful.

What this work makes possible

Through coaching, leadership development and team work, you slow down where it matters, gain clarity on how you lead,
and strengthen trust, feedback and collaboration across your teams.

This supports grounded leadership, healthier conversations,
and teams that take responsibility and move forward with more confidence and autonomy.

The result is growth that feels intentional, coherent and sustainable, not rushed, reactive or disconnected from what matters most.

Let's talk

How I support you

Team coaching & facilitation

Most teams I work with are already functioning well. Growth simply changes what is needed.
I facilitate clear, structured spaces where what’s unspoken can be named and aligned, so teams strengthen trust, raise their level, and move forward together with clarity.

Explore team coaching

Individual coaching

Leadership can feel lonely when everything depends on you.
Individual coaching offers a confidential space to think clearly, explore leadership posture and values-based decision-making,
and lead with steadiness and intention.

Explore individual coaching

Leadership development

Leadership in growing companies is often learned fast, under pressure.
I design personalized trainings programs that strengthen communication, feedback, situational leadership, delegation & accountability and conflict navigation,
anchored in real organizational context.

Explore leadership training

Peer coaching
(as an anchor)

No matter how good the intentions are after a leadership development training or a team coaching, making new habits stick is what makes the difference in the long term.
Peer coaching creates continuity, accountability and reflective practice, helping teams sustain learning, alignment and momentum over time.

Explore peer coaching

Who am I?

I’m Anne Ferretjans, executive & leadership coach, with over 20 years of experience across executive search, industry, consulting and coaching across Switzerland and Europe.

I am an ICF accredited and certified CliftonStrengths coach. I followed the IMD Executive Coaching Program.

As a former entrepreneur, founders and leadership teams of growing SMEs and startups trust me to support them on :

  • scaling without losing culture

  • professionalizing leadership practices

  • strengthening trust and cohesion

  • growing with intention instead of urgency

  • building clarity in roles and decision-making

Learn more about me

  • "Anne guided us through a transformative two-day offsite with the Leadership team, deep-diving into individual strengths, fostering trust through meaningful exercises, and establishing core company values. All with a profound abundance of empathy that navigated our workshop."

    Alessandro Ofner, co-CEO and co-Founder, Microcaps, Switzerland

  • "Anne was quick to identify the specifics of my profile. She challenged me to ask myself the right questions. Today, I have the keys in hand to shape my professional future."

    Elvira Kossi-Odi, Architect, Switzerland

  • "Anne had quite an impact on my professional growth. From the moment I started working with her, I was impressed by her sensitivity to my needs and her ability to tailor her coaching approach to suit my unique circumstances. Thanks to her support, I have excelled in my approach to challenge"

    Anastasia Volkova, Founder and Managing Director, Purple Squirrel Recruitment, UK

  • "Having Anne’s guidance through my decision-making process and professional journey was truly invaluable. Her experience as a coach shone through in her ability to listen, provide insightful perspectives, and empower me to navigate challenges with confidence."

    Mounia Meftah, Consultant & Business Owner, France

  • "I have been working with Anne for several months now and it has proven to be tremendously helpful. Sometimes it is just the one question she asks that makes all the difference in pushing my thinking further. In other situations Anne is a great sparring partner for problem solving, which is especially helpful being a single founder."

    Malte Petersen, Founder & Managing Partner, Conves, Germany

  • "Nous avons eu la chance de suivre un coaching pour notre établissement avec Anne à Verbier, et ce fut une expérience extrêmement enrichissante. Son accompagnement nous a permis de mieux comprendre différentes situations managériales, d’optimiser l’utilisation des feedbacks et d’approfondir la connaissance de notre équipe de management."

    Raphael Otto, Director / General Manager, Le Rouge Restaurant & Après‑Ski, Switzerland

  • "Her ability to combine facilitation with true coaching made the experience both powerful and practical. Anne created a space of trust and openness where we could reflect honestly, while also guiding us toward bringing more positivity, positive mindsets, and positive behaviours into all areas of our business. She didn’t just run a workshop, she coached us through a process of growth that will continue to influence how we collaborate and lead as a team."

    Damien Dupond, co-founder and CEO at Boostd, Switzerland

  • "Anne has worked with Microcaps twice now, facilitating workshops and team building using Clifton's strengths as a cornerstone tool. Her professionalism and her ability to weave a logical structure to lead us to the where we need to be was very valuable for us. "

    Nadene Martin, CEO/Non-executive Director, Switzerland

You don’t need to decide now.
Just reach out.

Start with a conversation